NeoGenesis Erase The Day
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- $80.00
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- $80.00
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Erase The Day is a silicone-based makeup remover designed for sensitive skin and the thin, delicate skin around the eyes and lips.








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Description
Size: 150 mL
Skin Types: All skin types, including sensitive
Skin Concerns: Eye and lip makeup removal, waterproof eye makeup and long-wear lip color, daily sunscreen removal, sensitive and reactive skin, the first step of a double cleanse, all skin types
Erase The Day is the NeoGenesis makeup remover: a silicone-based formula designed for sensitive skin and the thin, delicate skin around the eyes and lips. It is intentionally preservative-free and fragrance-free, made with only five ingredients and no harsh surfactants, so it dissolves eye makeup, including the waterproof kind, sunscreen and long-wear lip colour without irritation. Vitamin E is included for antioxidant and skin barrier support.
The silky slip means no rubbing or tugging, which matters on skin that is prone to fine lines. It comes in a 150 mL pump bottle: press a cotton round onto the pump, hold it over closed eyelids or lips, and wipe. NeoGenesis positions it as the first step of a double cleanse, so follow with NeoGenesis Cleanser to finish the job and prep skin for your serums.
Watch: Erase The Day explained
NeoGenesis made this short product video for Erase The Day, so you can see the texture, the application and where it fits in a routine before you buy.
Real results across the NeoGenesis line
NeoGenesis has not published a dedicated case for Erase The Day, but it does publish before and after photos from its professional partners across the line. Two examples are below, and the full NeoGenesis routine they belong to is one click away.
Photos courtesy of NeoGenesis professional partners. Individual results vary.
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Erase The Day: gentle makeup removal for the delicate eye and lip area
Erase The Day is a silicone-based makeup remover designed for sensitive skin and the thin, delicate skin around the eyes and lips. NeoGenesis keeps it intentionally preservative-free and fragrance-free, with only five ingredients and no harsh surfactants, so it dissolves eye makeup, including the waterproof kind, sunscreen and long-wear lip colour without irritation. Vitamin E is included for antioxidant and skin barrier support, and the formula is non-comedogenic and helps maintain the skin's natural oils.
The point of the silicone base is slip. Makeup lifts away with a cotton round and a gentle wipe, without the rubbing that can disrupt the skin barrier or contribute to fine lines and wrinkles over time. It is the first step of the NeoGenesis double cleanse: press a cotton round onto the 150 mL pump, hold it over closed eyelids or lips, wipe, then follow with NeoGenesis Cleanser to remove any remaining debris and prep skin for your serums.
Made for eyes and lips
Designed for the thin, delicate eye area: preservative-free, fragrance-free and formulated without harsh surfactants.
Dissolves the tough stuff
Eye makeup, including the waterproof kind, sunscreen and long-wear lip colour come away quickly from a cotton round.
No rubbing required
Silky slip means no tugging that could disrupt the barrier or contribute to fine lines around the eyes.
Five ingredients, nothing extra
A minimalist, non-comedogenic formula enriched with vitamin E, dermatologist recommended for all skin types.
Key Ingredients & How They Work
The actives that drive Five ingredients, no preservatives, no rubbing: the NeoGenesis makeup remover for eyes and lips. — and what each one does for your skin.
Why silicone-based
Silicones such as cyclopentasiloxane give the formula its glide, so makeup lifts and wipes away with minimal friction on the eye and lip areas instead of being scrubbed off.
Lightweight cleansing agents
Isohexadecane and isododecane dissolve makeup and impurities while staying non-stripping, which is what keeps the formula suitable for sensitive skin.
Balanced for pores
Isopropyl myristate is included at a low concentration and balanced with the cleansing agents and silicones, so the formula stays non-comedogenic while adding emollient comfort.
Vitamin E for support
Tocopherol, the fifth ingredient, provides antioxidant and skin barrier support. NeoGenesis notes every ingredient ranks low in the EWG's ingredient analysis.
These descriptions reflect how each ingredient works in general dermatological terms. Individual results vary, and skincare is not a substitute for professional medical advice.
Benefits of Five ingredients, no preservatives, no rubbing: the NeoGenesis makeup remover for eyes and lips.
What Five ingredients, no preservatives, no rubbing: the NeoGenesis makeup remover for eyes and lips. Pairs Well With
Build a complete routine — these pairings are most often recommended alongside Five ingredients, no preservatives, no rubbing: the NeoGenesis makeup remover for eyes and lips.. Tap any product to shop.
NeoGenesis Cleanser$30.00Shop now →
NeoGenesis Eye Serum$55.00Shop now →
NeoGenesis Recovery$100.00Shop now →
NeoGenesis NeoLash$150.00Shop now →How to Use
- Place a cotton round on the pump and press to dispense the saturation you want.
- Hold the round over closed eyelids or lips for a moment, then wipe the makeup away.
- Follow with NeoGenesis Cleanser for a complete double cleanse, then your S2RM serum and moisturizer.
Who It's For
- Anyone who wears eye makeup, waterproof or not, or long-wear lip colour and wants it off without tugging
- Sensitive and reactive skin that reacts to conventional makeup removers and micellar waters
- Daily sunscreen wearers who need a reliable evening remover, even on no-makeup days
- Mature skin around the eyes, where rubbing can contribute to fine lines
Sensitivity note: Formulated for sensitive skin: the silicone base reduces friction on delicate areas and the formula avoids harsh alcohols, fragrances, common allergens and sulfates. Keep it to the eye and lip area and follow with Cleanser.
How Five ingredients, no preservatives, no rubbing: the NeoGenesis makeup remover for eyes and lips. Compares
Where Five ingredients, no preservatives, no rubbing: the NeoGenesis makeup remover for eyes and lips. sits relative to other options. The right fit depends on your skin and goals.
| Feature | NeoGenesis Erase The Day | Professional Cleansers | Drugstore Cleansers |
|---|---|---|---|
| Formula | Five ingredients, silicone-based, preservative-free and fragrance-free | Water-based with surfactants and preservatives | Longer ingredient lists, often fragranced |
| Waterproof eye makeup | Dissolves it from a cotton round with minimal wiping | Often needs repeated passes | Often needs rubbing |
| Friction on the eye area | Silky slip, no tugging | Varies | Rubbing is common |
| Pore compatibility | Non-comedogenic, balanced formula | Varies by formula | Varies, oils may be heavier |
Five ingredients, no preservatives, no rubbing: the NeoGenesis makeup remover for eyes and lips.: Frequently Asked Questions
Does Erase The Day remove waterproof eye makeup?
Yes. Erase The Day is designed to dissolve eye makeup, including the waterproof kind, sunscreen and long-wear lip colour. Saturate a cotton round from the pump, hold it over closed eyelids for a moment to let the formula work, then wipe. The silicone base gives enough slip that no rubbing is needed.
Is Erase The Day safe for sensitive skin and eyes?
Yes. It is formulated for sensitive skin and the delicate eye area. The silicone-based formula reduces friction and avoids harsh alcohols, fragrances, common allergens and sulfates. It is preservative-free, fragrance-free and made with only five ingredients, and it is dermatologist recommended for all skin types.
Is Erase The Day a cleanser?
No, it is a makeup remover. NeoGenesis recommends it as the first step in a double cleanse: remove makeup with Erase The Day, then follow with NeoGenesis Cleanser to completely remove remaining debris and prep the skin for your serums.
Can I use Erase The Day to remove sunscreen?
Yes. NeoGenesis calls it an excellent daily sunscreen remover, useful even on days when you do not wear any makeup. Follow with Cleanser for a complete cleanse.
Is Erase The Day non-comedogenic? What about the isopropyl myristate?
The formula is non-comedogenic. Isopropyl myristate is intentionally included at a low concentration and balanced with the cleansing agents and silicones so it delivers emollient benefits without blocking pores. NeoGenesis notes that every ingredient in Erase The Day ranks low in the Environmental Working Group's (EWG) ingredient analysis.
Why is Erase The Day preservative-free?
The formula contains no water, only isohexadecane, cyclopentasiloxane, isododecane, isopropyl myristate and tocopherol (vitamin E), so NeoGenesis intentionally leaves preservatives out. That keeps the ingredient list to five and makes it a gentle alternative to conventional makeup removers and micellar waters.
Are there before and after photos for Erase The Day?
NeoGenesis publishes before and after case photos from its professional partners across the line, and two examples are shown above. There is no dedicated Erase The Day case yet. Individual results vary.
Is there a video on how to use Erase The Day?
Yes. The NeoGenesis product video above walks through Erase The Day, what is in it and how to apply it, and the science video explains the stem cell released molecules behind the line.
This page is reviewed under the medical oversight of the WeDoSkin Clinic in Calgary. As a Preferred Authorized Retailer, our clinical team works directly with these brands and handles these formulas every day. Information here is educational and not a substitute for personalized medical advice.
Explore Related Concerns & Ingredients
The concern and ingredient hubs Five ingredients, no preservatives, no rubbing: the NeoGenesis makeup remover for eyes and lips. most often appears in at WeDoSkin.
Pourquoi les Canadiens choisissent WeDoSkin
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